Dana Hatch is a neuroscience-driven executive coach, operator, and builder with over 20 years of experience in the aesthetics industry. As Founder of DH Coaching & Consulting, she blends brain-based coaching with two decades of industry expertise and real-world operational rigor to transform how leaders grow personally, professionally, and in business.

Her work sits at the intersection of identity, behavior change, and execution. Dana helps high performers break cycles of self-sabotage, lead with conviction, and scale with integrity, whether guiding dentists into regenerative aesthetics, standing up multi-location provider networks, or advising founders through high-stakes transitions. She builds playbooks, systems, and team cultures that turn insight into measurable outcomes, always with a balance of precision and heart.

What sets Dana apart is the fusion of neuroscience and aesthetics. With a deep understanding of both the science of human behavior and the business of beauty, she empowers providers and entrepreneurs to rewire unhelpful patterns, anchor identity, and translate vision into daily behaviors that compound. Her frameworks, rooted in neuroplasticity, leadership psychology, and practical SOPs, are direct, compassionate, and unapologetically results-driven.

Clients come to Dana for clarity and stay for momentum: tighter strategy, cleaner decisions, stronger teams, and growth that sticks. With two decades of aesthetic expertise and a neuroscience-based coaching lens, Dana helps leaders step into the version of themselves they’ve always known was possible—and build businesses that grow for the right reasons.